Leicester flooring supplier · LVT, SPC & laminate

Luxury vinyl floors, without the luxury price.

Flooring Den is an independent Leicester flooring supplier selling quality LVT, SPC rigid core and herringbone flooring well below high street prices. Come and see the real boards by appointment, 10 minutes from Leicester city centre, and talk it through with someone who knows flooring inside out.

  • Real stock in hand, not a brochure. See and feel full boards.
  • Up to 36% below typical retail prices
  • Next-day delivery available, plus early and late slots
Mother and child sitting on a light grey herringbone LVT floor in a kitchen Illustrative room
Shown: light grey herringboneNimbus Cloud£24.95  £17.24/m²
View →
100% waterproofKitchens, bathrooms, pets & kids
View before you buyBy appointment, Leicester LE2
Fast, flexible deliveryNext-day & same-day options
Damaged packs replacedAlways, no quibbles
In stock now in Leicester

LVT & SPC flooring at below-retail prices

Herringbone, oak plank and stone-effect designs, all 100% waterproof and priced well below the high street. Open any design and use the calculator to see exactly how many packs you need and what it costs. The small round photo on each card is our actual stock.

Nimbus Cloud

Light grey oak herringbone · glue-down LVT

  • 100% waterproof
  • Dryback, glue-down
  • 2.5mm thick
  • 0.55mm wear layer
  • 2.32m² per pack
  • Pet & family friendly
£17.24/m²Typical retail£24.95/m²Save 31%

Magnet

Dark charcoal oak herringbone · glue-down LVT

  • 100% waterproof
  • Dryback, glue-down
  • 2.5mm thick
  • 0.55mm wear layer
  • 2.25m² per pack
  • Pet & family friendly
£17.78/m²Typical retail£24.95/m²Save 29%

Twizzle

Whitewashed light grey oak plank · glue-down LVT

  • 100% waterproof
  • Dryback, glue-down
  • 2.5mm thick
  • 0.7mm wear layer
  • 4.18m² per pack
  • Pet & family friendly
£14.35/m²Typical retail£22.50/m²Save 36%

Acorn

Greige rustic oak plank · SPC rigid core click

  • 100% waterproof
  • Click-lock, no glue
  • 6mm thick
  • 0.7mm wear layer
  • Underlay attached
  • SPC rigid core
£23.92/m²Typical retail£29.99/m²Save 20%

Dove Grey

Mid grey stone / concrete effect tile · SPC rigid core click

  • 100% waterproof
  • Click-lock, no glue
  • 5.5mm thick
  • 0.55mm wear layer
  • Underlay attached
  • SPC rigid core
£19.08/m²Typical retail£29.95/m²Save 36%

Feather Grey

Rustic grey oak plank · SPC rigid core click

  • 100% waterproof
  • Click-lock, no glue
  • 5.5mm thick
  • 0.55mm wear layer
  • Underlay attached
  • SPC rigid core
£22.42/m²Typical retail£32.50/m²Save 31%

Room settings are illustrative; all other photos and videos are of our actual stock. Typical retail = current UK online retail price for the same or equivalent Victoria Design Floors product, per m² inc. VAT, checked October 2026.

Which type?

SPC click or dryback LVT?

Both are 100% waterproof luxury vinyl. The difference is what's inside and how they go down. See the layer-by-layer comparison →

SPC rigid core click

  • Stone-plastic composite core: rigid, stable and very dent-resistant
  • Underlay already attached, so there's nothing extra to buy
  • Clicks together and floats, with no glue
  • More forgiving of minor subfloor imperfections, so it's a good fit for a confident DIYer
  • Designs: Acorn, Dove Grey, Feather Grey

Dryback LVT

  • Thin 2.5mm flexible vinyl, glued down to the subfloor
  • The most solid, quiet and long-lasting finish
  • How herringbone and parquet are laid, and what professional fitters prefer
  • Needs a smooth, level, dry subfloor (see prep guide)
  • Designs: Nimbus Cloud, Magnet, Twizzle
How it works

Simple, personal, no pressure

See it in person

Book a viewing near Leicester city centre, or grab free samples. See the real boards in daylight and feel the quality.

Get your price

Use the calculator on any design, or send your room sizes and Brady will work out exactly how many packs you need.

Delivered fast

Pay by bank transfer or cash. Next-day delivery available, with early-morning and late-evening slots to suit you.

Brady Snape, owner of Flooring Den, Leicester
Your local Leicester flooring supplier

Hi, I'm Brady.

I started Flooring Den from home in Leicester in March 2026 with one pallet and one design, and the business has grown every month since. I've now supplied floors to homes and trades across Leicester, Loughborough, Quorn, Barrow upon Soar and Market Harborough, and as far as Coventry, Birmingham and Peterborough.

Before that I ran Flooring Superstore in Leicester for two years, and spent ten years in the trade building extensions, fitting kitchens and plastering, so I know flooring from the subfloor up.

My mission is simple: bring high-quality flooring at a big discount, so everyone can have a luxury floor for a great price. When you get in touch, you deal with me. I'll give you honest advice on which floor suits your room, your subfloor and your budget, and I'm always on hand for laying advice after you've bought.

10 yrsin the building trade
2 yrsrunning a Leicester flooring superstore
6designs in stock, ready to view

Brady

The details

Samples, delivery & payment

Samples

Free if you collect.

3 samples for £5 sent Royal Mail 48. The £5 comes off your order.

Delivery

Free within 50 miles on orders over £500, or £50 under £500. Further afield? Ask.

Next-day often possible (a small fee may apply). Same-day if you order early and the schedule's clear. Early and late slots available.

Payment

Bank transfer or cash.

Card and tap-to-pay with your phone coming soon.

Trade & bulk discounts on larger orders.

Our promise

Damaged packs are always replaced.

Laying advice whenever you need it, before and after you buy.

Honest advice, even if that means selling you less.

Viewings by appointment

Come and see it for real

We're 10 minutes from Leicester city centre, just off Saffron Lane (LE2). Viewings are by appointment so you get my full attention, and I'll send the exact address when you book.

  • See full boards from the actual stock you'd be buying
  • Bring your measurements and get a price there and then
  • Free sample collection, or arrange delivery
Areas we cover

Flooring delivered across Leicestershire & the Midlands

Based in Leicester, we deliver LVT, SPC and laminate flooring to homes, landlords and fitters right across the county and beyond, with free delivery within 50 miles on orders over £500. Recent customers include:

  • Leicester
  • Oadby & Wigston
  • Loughborough
  • Quorn
  • Barrow upon Soar
  • Market Harborough
  • Coventry
  • Birmingham
  • Peterborough
  • …and everywhere in between
Questions

Good to know

How much flooring do I need?

Measure the length and width of each room in metres and multiply them to get m². Add about 10% for cutting and waste (more for herringbone or awkward rooms). Each design page has a calculator that works out the packs and the price for you, or just send Brady your measurements.

What's the difference between click and dryback?

Our click floors are SPC rigid core: the boards lock together and float over the subfloor with no glue, and the underlay is already attached. Dryback LVT is thinner and is glued down to a smooth, level subfloor. It gives a very solid, long-lasting finish and is how herringbone is normally laid. We recommend a professional fitter for dryback.

Do I need to buy underlay?

No. All of our click flooring has underlay already attached, so you don't need (and shouldn't add) a separate one. Dryback LVT is glued straight to the prepared subfloor, so it doesn't use underlay at all.

What does the wear layer mean?

It's the clear protective layer on top of the design. The thicker it is, the harder-wearing the floor. 0.55mm is tough enough for busy family homes, and 0.7mm is the toughest we stock.

Is LVT really waterproof?

Yes. LVT and SPC boards are 100% waterproof, which is why they're so popular for kitchens, bathrooms, utility rooms and homes with pets and children. Laminate, by contrast, has a wood-fibre core that can swell if water gets in.

Can I see the flooring before I buy?

Yes, and we'd encourage it. Viewings are by appointment, 10 minutes from Leicester city centre (LE2). You'll see full boards from the actual stock you'd be buying, not a tiny chip in a brochure.

Do you do samples?

Samples are free if you collect them. If you'd rather have them posted, we'll send 3 samples by Royal Mail 48 for £5, and that £5 comes off your order if you go ahead.

Do you fit the flooring?

Not just yet, as we're supply-only for now. Brady has years of fitting experience and is always on hand for laying advice on your subfloor, preparation and fitting. A click fitting service is coming soon.

How quickly can I get it?

Everything we sell is in stock. Next-day delivery is often possible if you're in a rush (a small fee may apply), and same-day is sometimes possible if you order early and the schedule's clear. We also do early-morning and late-evening deliveries to fit around you.

How much is delivery?

Delivery is free within 50 miles of Leicester on orders over £500, and £50 within 50 miles on orders under £500. Further than 50 miles is priced on the size of the order and the distance, so just ask.

What if a pack arrives damaged?

We'll replace it. Damaged packs are always replaced, simple as that.

How do I pay?

By bank transfer or cash. Card and tap-to-pay with your phone are coming soon. Trade and bulk orders get discounted pricing, so ask for a quote.

Are the photos real?

The room settings are illustrations, made to show how each design looks laid in a home. Every other photo and video on this site is of our actual stock.

Get in touch

Book a viewing, get a price or place an order

Fill in the form and Brady will get back to you as soon as he can. Or skip the form and just call or message. You'll always speak to Brady, not a call centre, and he's always on hand for laying advice.

Your enquiry

Only your name and a phone number or email are needed. The rest helps Brady quote faster.

Which design(s)? Tick any you like
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